For a fraction of the cost of traditional advertising, DeCare Systems Ireland (DSI) can help you establish a direct relationship with your consumers by launching your brand on the powerful Apple® iPhone platform.
iPhone users love smart, easy to use iPhone apps. With a range of implementation options to choose from, DSI can help you select the best mobile solution for you.
‘Commerce’ edition - extend existing web assets to sell your products through the iPhone
‘Marketing’ edition – Create and publish promotions, news, photos and local points of interest to deliver compelling mobile content.
‘Brochure’ edition - showcaseyour products with video streaming and images
DSI also provides a range of professional services to design and develop bespoke iPhone applications. Let us help you navigate the range of mobile commerce options and create a mobile strategy that works best for you.
What our iPhone app users are saying:
Create and publish promotions, news, photos and local points of interest to deliver compelling mobile content.
The iDeal A Day 'Marketing' edition takes the complexity out of creating and managing your mobile marketing. This powerful tool complements your existing channels and can help you reach thousands of potential consumers for a very low cost.
Editorial controls allow you to manage content and ensures your mobile consumers always see up to date news, promotions, photos and local points of interests. Deliver as many marketing messages as you wish, giving you control over a persistent advertising space on a device that is always with your consumer. With complete control over your content, you can keep your iPhone application constantly up-to-date so that consumers are enticed to check it regularly.
Take a short and inexpensive route to mobile marketing
Using the design templates in "DSI’s ‘iPhone Management Console’ (IMC), you can instantly update the iDeal A Day ‘Marketing’ edition to deliver compelling mobile content.
Display Promotions – Create and publish promotions to your branded version of the iDeal A Day ‘Marketing’ edition.
Highlight Location – Add custom locations to pinpoint your own address and areas of interest to provide customers with a readymade guide to your local area.
Showcase Products/Services – Include photos and relevant descriptions to showcase products, locations, surrounding or any other content you wish to deliver to your consumers.
Keep Consumers Connected – Send out frequent news bites and information to keep content fresh on your iPhone application.
Present Additional Information – Use this section to feature guest relations information, supplementary services, facilities or any additional content you wish your consumers to have at their fingertips.
Manage Content with the iDeal A Day ‘iPhone Management Console’ (IMC)
An iPhone application will not help organisations achieve their goals if consumers do not interact with it regularly; therefore keeping your content updated is critical to remaining relevant and competitive.
DSI provides an easy-to-use content management application as standard for the iDeal A Day ‘Marketing’ edition. No need to worry about technical skills, hardware or hosting to get your mobile marketing channel up and running.
We take care of the technology to ensure your promotion content is available on your consumer’s device 24 hours a day.
Benefits of DSI’s ‘iPhone Management Console’:
Deliver new promotions, marketing messages or update corporate branding as many times as you want, at no incremental cost (unlike with email, SMS or traditional advertising).
Create, edit and publish the contents of your application without any programming at any time.
Create promotional content once, store it and reuse as often as necessary. Use the IMC to maintain a log of your iPhone app promotional history.
Maintain uniformity in corporate branding and identity using the IMC’s design template.
Track your iDeal A Day ‘Marketing’ Campaigns with Pinch Media Analytics
As an optional extra, the iDeal A Day ‘Marketing’ edition can be integrated with Pinch Media Analytics to help with application analytics and promotion. Track the number of people using your application, the length of time the application is being used and, if enabled, the geographic location of your consumers. DSI’s iDeal A Day integrated analytics option allows you to view the impact of a promotion immediately.
Who is using DSI’s iDeal A Day ‘Marketing’ Edition?
The ‘Phoenix House Guest Relations’ iPhone App is a branded version of DSI’s iDeal A Day ‘Marketing’ Edition. Phoenix House, the luxury serviced apartments based in London, launched the iPhone application in February 2010. Click here to read more. Click here to read more
Fota Island Resort, Ireland’s finest five star Golf & Spa Resort, successfully launched their branded version of DSI’s iDeal A Day ‘Marketing’ Edition in January 2010. This launch marked the first independent hotel in Ireland to offer an iPhone application to their guests. Click here to read more.
Extend existing web assets to sell your products through the iPhone.
DSI’s iDeal A Day ‘Commerce’ edition easily integrates with most eCommerce business systems to add mobile commerce to an existing online channel. It can be branded to each particular organisation and lets online stores easily establish their mobile presence using existing technology assets.
The iPhone app sells one item per offer until it is sold out or until the deal is replaced. Offer your consumers secure password protected buying, a quick purchasing process with immediate order confirmation, multiple product variants choices, a sneak peek of the next deal and more!
Variations of this edition include a solution accelerator for ‘Microsoft® Commerce Server 2009’ and a ‘Call Now’ version.
Get your mobile channel up and running for a very low cost with DSI
Engage your customers – provide an immersive user experience with your branded version of iDeal A Day ‘Commerce’ edition
Leverage existing web assets – Compliment your organization's online services and interface with existing technology assets
Track campaigns – understand customer response and assess the effectiveness of your campaigns using integrated analytics
Customise – differentiate from competitors by including features such as social media integration, product reviews, barcode functionality, GPS mapping, image and video gallery, and much more....
Who is using DSI’s iDeal A Day ‘Commerce’ Edition?
In partnership with DSI, Avon Products Inc. successfully launched their branded version of DSI’s iDeal A Day ‘Commerce’ Edition in June 2009 – Click here to read more
‘Microsoft® Commerce Server 2009’ Accelerator
‘Microsoft® Commerce Server 2009’ Accelerator
The iDeal A Day ‘Commerce’ edition has a solution accelerator for ‘Microsoft® Commerce Server 2009’ to support a multi-channel strategy. Designed to get your mobile commerce channel up and running quickly, it offers the same feature set as the ‘Commerce’ Edition but fully leverages the power of multi channel interfaces built into Microsoft® Commerce Server 2009.
The iDeal a Day CS09 accelerator uses the out-of-the-box CS09 default store ‘Adventure Works’ and can be branded to each particular organisation.
This end-to-end solution allows organisations to:
• Leverage the Marketing Manager in Commerce Server 2009 to extend product descriptions, images, product variants and relevant web assets to iDeal A Day.
• Clearly identify an iPhone application order in Commerce Server 2009’s Customer and Orders Manager.
• Leverage the user profile subsystem in Commerce Server 2009 to create a ‘single view of the customer'.
‘Call Now’ Version
Call Now
Offering a similar feature set to the iDeal A Day ‘Commerce’ Edition, the ‘Call Now’ version incentivises consumers to avail of an offer with the option to phone (iPhone users only) or email your organisation, instead of purchasing through the iPhone application.
Using DSI’s ‘iPhone Management Console’, you can create, edit and deliver as many offers as you wish too the iPhone app, without any programming. You have complete control over the offer description text, image, logo, button text and colour, contact phone number, deal prices and currency, next deal details and campaign start/end dates. You can make content changes as often as you like to ensure your mobile consumers always see the latest promotion.
"I check it all the time, it's so addicting… What a great app!"
"Just what I needed. I was always missing the best deals, now I can make sure I catch them wherever I am!"
"Love this app. It is sooo useful. I don't have to keep going to check my pc, I have it right in my hand."
Showcase your products with video streaming and images
Organisations use DSI’s iDeal A Day ‘Brochure’ Edition to showcase a range of products in a visually rich and interactive way. This application connects organisations to their consumers in an immersive brand-building experience.
Users can pan and zoom images to view product details, and email product details to friends. In addition, DSI’s ‘Brochure’ Edition offers compelling mobile content delivery using video streaming. The ability to showcase a range of products across categories and provide visually rich content to customers makes this app a strong promotional tool adaptable to many industries.
Who is using DSI’s iDeal A Day ‘Brochure’ Edition?
The ‘Brochure’ Edition implemented for Avon’s youth brand ‘mark.’ provides “on-the-go” beauty and fashion information to customers through an interactive experience. Click here to read more
DeCare Systems Ireland and Avon Products have once again partnered to develop a new iPhone™ application, this time for the Avon youth brand, mark. Following the success of the ‘Avon Representative - Deal of the Day’ application, the mark. iPhone application hopes to connect with consumers through an interactive brand-building experience and offer both beauty and fashion information to this fast-growing market for young women.
The ‘mark. Beauty & Fashion Trend’ application is free and is now available to download. If you are based in the USA and would like to download the live application, either click here:
With the ‘mark. Beauty & Fashion Trends’ application users can view key pieces from the mark. seasonal collections in an instant. From lip color, to handbags, to dresses—each item is an up-and-coming trend that are translated from runway to real-life in record time.
The launch of this application debuts the mark. Autumn '09 lineup. On downloading the application, users will be updated with mark. Look Book for upcoming seasons automatically.
All of the mark. products featured in the iPhone application are available on meetmark.com and through the network of mark Representatives throughout the USA.
Key features:
Meet the mark beauty & fashion experts
Browse mark beauty trends (fall and/or spring)
Browse mark fashion trends (fall and/or spring)
Watch our videos for advice & tips on beauty & fashion
Email your beauty & fashion finds to friends
For more information on how your organisation can take a short and simple route to mobile retailing, contact us:
Europe Contact: Nessa Malone Phone: +353-21-4925110 Email: nmalone@decaresystems.com
USA and Canada Contact: Des Rafferty Phone: Toll Free 800-328-1188 ext 5231 Email: drafferty@decaresystems.com
"I would like to thank DeCare Systems Ireland for their contribution in building high value ebusiness solutions for Avon over the last few years. They understand our business, our values, our mission and most importantly they share our desire for delighting our Representatives and customers. DeCare Systems Ireland is a global strategic business partner."
Pattiann McAdams,
Director of eCommerce,
Avon Products, Inc.
section6. Beauty & Fashion Trends iPhone App
DeCare Systems Ireland and Avon Products have once again partnered to develop a new iPhone™ application, this time for the Avon youth brand, mark. Following the success of the ‘Avon Representative - Deal of the Day’ application, the mark. iPhone application hopes to connect with consumers through an interactive brand-building experience and offer both beauty and fashion information to this fast-growing market for young women.
The ‘mark. Beauty & Fashion Trend’ application is free and is now available to download. If you are based in the USA and would like to download the live application, either click here:
With the ‘mark. Beauty & Fashion Trends’ application users can view key pieces from the mark. seasonal collections in an instant. From lip color, to handbags, to dresses—each item is an up-and-coming trend that are translated from runway to real-life in record time.
The launch of this application debuts the mark. Autumn '09 lineup. On downloading the application, users will be updated with mark. Look Book for upcoming seasons automatically.
All of the mark. products featured in the iPhone application are available on meetmark.com and through the network of mark Representatives throughout the USA.
Key features:
Meet the mark beauty & fashion experts
Browse mark beauty trends (fall and/or spring)
Browse mark fashion trends (fall and/or spring)
Watch our videos for advice & tips on beauty & fashion
Email your beauty & fashion finds to friends
For more information on how your organisation can take a short and simple route to mobile retailing, contact us:
Europe Contact: Nessa Malone Phone: +353-21-4925110 Email: nmalone@decaresystems.com
USA and Canada Contact: Des Rafferty Phone: Toll Free 800-328-1188 ext 5231 Email: drafferty@decaresystems.com
"I would like to thank DeCare Systems Ireland for their contribution in building high value ebusiness solutions for Avon over the last few years. They understand our business, our values, our mission and most importantly they share our desire for delighting our Representatives and customers. DeCare Systems Ireland is a global strategic business partner."
Pattiann McAdams,
Director of eCommerce,
Avon Products, Inc.
Download an overview of DSI’s iDeal A Day ‘Marketing’ Edition (UK) >>
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